Tag: gtm
All the posts tagged "gtm".
2 min read
Routing inbound leads in under 60 seconds with n8n and HubSpot
We had a demo request form, a HubSpot workflow, and a round-robin that assigned leads to reps. On paper it was fine. In practice the median time from form submission to first human reply was a little over four hours.
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The signal-based outbound stack I'd build from scratch today
Most outbound engines are built list-first: buy a database export, filter by title and headcount, load it into a sequencer, hope. It works until everyone in your market does the same thing with the same database.
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Why your lead scoring model is probably lying to you
Every lead scoring model I've inherited had the same shape: a spreadsheet of attributes, a weight next to each one, and a total out of 100. Nobody remembered where the weights came from. Everyone trusted the number anyway.
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Building a waterfall enrichment in Clay that doesn't burn your credits
The first enrichment table I built in Clay was a credit bonfire. Five email providers, all running in parallel, on every single row. It found a lot of emails. It also found the same email four times and charged me for each.
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